Throughout this video we used a number of different filming and editing techniques the first one that i am going to analyse is our camera use (such as shot types and camera angles). I feel that we done this very well as each of our shot types were consistent with our film and done in a interview style of a medium shot which means that you can see the top part of the body on all the actors. Each of our camera angles were mostly consistent in the same fashion with there being a few that were a bit different or not how they should have been. We also used a shallow depth of field in each of our interview shot to focus the camera lens on the actor and have the background slightly out of focus. The only problem we had with a few of our shots was that they were out of focus and had to be re-shot a number of times and then edited to make them more in focus. As you can see in the shot with Ellie (yellow top) the shot was fairly out of focus and we couldn't do anything to prevent that. We tried re-shooting the shot and it just came out being out of focus again. This was one of the big problems we had but we worked around that.
Editing
I felt that our transitions worked well in the sense of a corporate video not moving too fast or too slow. they were just about right with the time that they had. Maybe some of them went on for a bit too long, but they worked well within the video. The titles were well done with them having a white background and the titles all being in white. this worked as it was able to make the questions more noticeable for the audience. The final thing within the video from the editing was the graphics. The graphics we used were a small addition that made our video show the East Norfolk log so that the audience would be able to know that each of the interviewees were either part of the college staff or student body.
Sound
With the sound i feel that it all went extremely well as we did not have to do any editing to the dialogue volume as it was all clear after being shot. The only editing that we had to do to the sound was after we added our music to the video, we had to find the right sound levels so that the dialogue wouldn't cancel out the music. But also so that the music wouldn't be too loud over the dialogue so that we can still hear both the music and the dialogue.
Mise-en-scene and Lighting
The Mise-en-scene for our video was very well done in my opinion. We didn't have any props that were needed to be added into the set. But our setting was quite well done as it looked like an interview type of shot thanks to the actors being placed a small distance away from the camera while still not being too far away. The lighting within our video worked very well as it was made to attract people to the college, so we used high key lighting that is used to draw in attention from the audience and keep them interested.
In conclusion i feel that the video went very well with everything and worked to serve the purpose it was made for.
In this assignment I am going to be delving into how there
are different laws and regulations within the corporate video production.
During this I will look at the copyright laws that the companies are faced
with. I will also include information about privacy, Defamation, Courts,
Ethical requirements and how different technology is used to produce these
types of videos.
When making a Corporate Video producers have to abide by the
copyright laws to not include something within their video that is owned by
another company or someone than you. If you want to include this item, you will
have to get permission from the copyright owner. The different things that can
be included in this can range from music created by an artist to the name of
something i.e. STAR WARS, which is now owned by Disney and not Lucas film
anymore.
In Corporate Video production copyright infringement occurs
when someone uses work that is protected by copyright laws without the
creator’s permission. If you’re found liable for copyright infringement you may
face damages of up to £150,000. The penalty would be greater if the court finds
the breach to be wilful.
Privacy-
Before publishing personal information Journalists need to
ask the question “is it in the public interest?”. Because the further private
or intimate the information is, the greater the public interest justification
will always need to be.
Defamation-
The law of Defamation is one that allows a company to or
individual to sure for damage to their reputation, this can be from colleges
and schools suing parents/ other teachers or it could be for if a large scale
corporation had their reputation intentionally ruined by another individual or
group. You can defame someone by publishing material in various different forms
or ways and people can sue if it can be reasonably understood to be referring
to them.
Fair Use-
Fair use is used a lot within YouTube for reviews and other
things on the web. The fair use policy is where you use a small snippet of a
film to put your point across. People cannot take you to court for this as you are
not damaging their profits from the movie or product that it is. This was a
major issue a few years ago when a lot of people on YouTube had their videos
flagged as copyright by the creators until they realised that they were within
the fair use policy of what they had put in their own videos.
In the most common sense, a fair use is any copying of
copyrighted material done for a partial and “transformative” purpose, such as
to comment upon, criticize, or parody a copyrighted work. Such uses can be done
without needing any permission from the copyright owner.
Ethical Issues-
Ethical issues within corporate videos sometimes cause a
problem. The Ethical Issues are usually that if you are producing a video and
you have an animation that only features the use of male characters it will be
flagged as an Ethical Issue. This is because it is mostly all about gender and
race equality, we all know we can’t just put a random Asian stick man but you
would have to use the same amount of male and female characters on the
animation, possibly more female than male. By doing that you show gender
equality and diversity within the workplace.
Releases (material, talent and location)
Releases, another word for this film term is permission. To
be able to film in certain areas of a country, city or even a building you will
need to get and fill out a series of release forms (permission forms). If you
do not get permission to use these locations and you release your film without
having done this, you will be fined probably a large sum of money for it.
Technologies-
When producing a corporate video, the film maker is going to be using different assets and technologies. Different companies require different assets to make their corporate video. For example a corporate video that is being made for a small business company such as our college East Norfolk Sixth Form College may be shot with the Canon 700D DSLR which costs from £350-£490 with the use of a tripod which would cost around £25-£50 and a Rode shotgun microphone which costs £50 that attaches to the top of the camera. After the shoot the company would then be edited on a piece of software such as Adobe Premier which can cost around £70 depending on where you buy it from. Whereas a large worldwide corporation or company like Microsoft would have primarily used a DJI Phantom 4 drone which will be within the price range of £700-£1,500 being accompanied with the Canon XF200E HD camcorder which will cost from £2,000-£3,000. This camera shoots in full HD quality with a 20x zoom with focus and iris rings. It would then have been edited using software such as Adobe After Effects CC for a subscription fee of £20 a month and Final Cut Pro X for £230.
Test footage-
Below you can see a video test of the canon 700D DSLR camera
And here's another video test, but this one is for the Canon XF200E HD Camcorder
And finally below is some test footage of the DJI Phantom 4 drone.
Lambda Films is a small production company based in Norwich (UK), they have a team of 11 people producing creative, award winning video work for their clients. They have had a lot of clients, with some of their clients have been big name labels such as NIKE, Mini Cooper and HSBC.
One of the corporate videos i have found produced by Lambda Films is a video that shows off a new management system that a ratchet clothing is now now using which is called "EPOS NOW"
Epos Now
I chose this video as it has been shot well and explains about what the system is very well. The video helps you understand what this system is and what it does, but also could have the potential to attract more companies to start using this system when they see what it's all about.
The English Whiskey Co.
Another video that Lambda films has done is the video for The English Whisky co based for the queens 90th birthday celebration.
The reason they decided to do this video, they said was because it's not everyday you get to celebrate the queens 90th birthday and they wanted to do something special so they decided to make 480 limited edition bottles of whiskey specially for the queens birthday. The whiskey was vatted from a selection of casks so that they could produce a unique and beautiful whiskey.
This video was shot unbelievably well as it shows great depth and perception when showing off the whiskey after it has been produced. This is done by using a extreme close up shot of the glass with a black background as the golden coloured whiskey is poured in, this draws in attraction from the audience as the colour of the whiskey is contrasting the background. In the video the company explains the reason why they chose to do this and shows off visually how they distill the whiskey to make the perfect taste for this occasion. Within the video it also shows the craftsmanship they do to make these perfect bottles for their product
Throughout this video we used a number of different filming and editing techniques the first one that i am going to analyse is our camera use (such as shot types and camera angles). I feel that we done this very well as each of our shot types were consistent with our film and done in a interview style of a medium shot which means that you can see the top part of the body on all the actors. Each of our camera angles were mostly consistent in the same fashion with there being a few that were a bit different or not how they should have been. We also used a shallow depth of field in each of our interview shot to focus the camera lens on the actor and have the background slightly out of focus. The only problem we had with a few of our shots was that they were out of focus and had to be re-shot a number of times and then edited to make them more in focus. As you can see in the shot with Ellie (yellow top) the shot was fairly out of focus and we couldn't do anything to prevent that. We tried re-shooting the shot and it just came out being out of focus again. This was one of the big problems we had but we worked around that.
I felt that our transitions worked well in the sense of a corporate video not moving too fast or too slow. they were just about right with the time that they had. Maybe some of them went on for a bit too long, but they worked well within the video. The titles were well done with them having a white background and the titles all being in white. this worked as it was able to make the questions more noticeable for the audience. The final thing within the video from the editing was the graphics. The graphics we used were a small addition that made our video show the East Norfolk log so that the audience would be able to know that each of the interviewees were either part of the college staff or student body.
Sound
With the sound i feel that it all went extremely well as we did not have to do any editing to the dialogue volume as it was all clear after being shot. The only editing that we had to do to the sound was after we added our music to the video, we had to find the right sound levels so that the dialogue wouldn't cancel out the music. But also so that the music wouldn't be too loud over the dialogue so that we can still hear both the music and the dialogue.
