Current Practices of coporate video production

Current Practices in Corporate Video Production

In this assignment I am going to be delving into how there are different laws and regulations within the corporate video production. During this I will look at the copyright laws that the companies are faced with. I will also include information about privacy, Defamation, Courts, Ethical requirements and how different technology is used to produce these types of videos.

When making a Corporate Video producers have to abide by the copyright laws to not include something within their video that is owned by another company or someone than you. If you want to include this item, you will have to get permission from the copyright owner. The different things that can be included in this can range from music created by an artist to the name of something i.e. STAR WARS, which is now owned by Disney and not Lucas film anymore.

In Corporate Video production copyright infringement occurs when someone uses work that is protected by copyright laws without the creator’s permission. If you’re found liable for copyright infringement you may face damages of up to £150,000. The penalty would be greater if the court finds the breach to be wilful.

Privacy-

Before publishing personal information Journalists need to ask the question “is it in the public interest?”. Because the further private or intimate the information is, the greater the public interest justification will always need to be.

Defamation-

The law of Defamation is one that allows a company to or individual to sure for damage to their reputation, this can be from colleges and schools suing parents/ other teachers or it could be for if a large scale corporation had their reputation intentionally ruined by another individual or group. You can defame someone by publishing material in various different forms or ways and people can sue if it can be reasonably understood to be referring to them.

Fair Use-

Fair use is used a lot within YouTube for reviews and other things on the web. The fair use policy is where you use a small snippet of a film to put your point across. People cannot take you to court for this as you are not damaging their profits from the movie or product that it is. This was a major issue a few years ago when a lot of people on YouTube had their videos flagged as copyright by the creators until they realised that they were within the fair use policy of what they had put in their own videos.

In the most common sense, a fair use is any copying of copyrighted material done for a partial and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work. Such uses can be done without needing any permission from the copyright owner.

Ethical Issues-

Ethical issues within corporate videos sometimes cause a problem. The Ethical Issues are usually that if you are producing a video and you have an animation that only features the use of male characters it will be flagged as an Ethical Issue. This is because it is mostly all about gender and race equality, we all know we can’t just put a random Asian stick man but you would have to use the same amount of male and female characters on the animation, possibly more female than male. By doing that you show gender equality and diversity within the workplace.

Releases (material, talent and location)

Releases, another word for this film term is permission. To be able to film in certain areas of a country, city or even a building you will need to get and fill out a series of release forms (permission forms). If you do not get permission to use these locations and you release your film without having done this, you will be fined probably a large sum of money for it.

Technologies-

When producing a corporate video, the film maker is going to be using different assets and technologies. Different companies require different assets to make their corporate video. For example a corporate video that is being made for a small business company such as our college East Norfolk Sixth Form College may be shot with the Canon 700D DSLR which costs from £350-£490 with the use of a tripod which would cost around £25-£50 and a Rode shotgun microphone which costs £50 that attaches to the top of the camera. After the shoot the company would then be edited on a piece of software such as Adobe Premier which can cost around £70 depending on where you buy it from. Whereas a large worldwide corporation or company like Microsoft would have primarily used a DJI Phantom 4 drone which will be within the price range of £700-£1,500 being accompanied with the Canon XF200E HD camcorder which will cost from £2,000-£3,000. This camera shoots in full HD quality with a 20x zoom with focus and iris rings. It would then have been edited using software such as Adobe After Effects CC for a subscription fee of £20 a month and Final Cut Pro X for £230.

Test footage-

Below you can see a video test of the canon 700D DSLR camera

And here's another video test, but this one is for the Canon XF200E HD Camcorder

And finally below is some test footage of the DJI Phantom 4 drone.